The problem: How do we create a design system for a poster and brochure for an exhibition.

The solution: Create a dynamic visual style for a ever-changing poster that ignites curiosity. Use unexpected visual swaps and bold, quirky elements to spark fresh perspectives and celebrate the fluid exchange of ideas.

Concept: A high-energy brochure rooted in collective imagination. Presenting innovation as a shared act where ideas, styles, and voices are constantly exchanged. It frames “Counter Culture” as a community-driven dialogue, celebrating subcultures as sparks that challenge and reshape mainstream culture.