The problem: How do we create a brand identity for a modern and affordable gym that thrives on the passion of health and fitness for people who are beginners so that they can jumpstart their healthy lifestyles?

The solution: Create a brand that lets members enjoy working out again. Embarking on a health journey doesn’t need to be hard it needs to be fun, rewarding, and affordable.

Concept: Based on choose your own adventure books, members can create an immersive experience where they are in control. They are the heroes in their own health journey. They get to choose their own adventure at the gym to level up their health all at an affordable price.